01.01.09 —How To Use Copywriting To Boost Your Online Business
Author Jeremy Gislason

Copywriting, which is the most fundamental skill in any online business, is an important part of Internet advertising. It is the art of writing sales and marketing materials, which can promote your business on the Web. Being able to learn and master this art can help your business stand out from all the other online businesses of the same type.

The Effect Of Copywriting On Your Online Business

Copywriting can either boost your business into success, or it can run it into the ground, and it can depend greatly on how good your sales copies are. Learning how to use words to properly promote your product or service can generate a great amount of sales for your online business and bring you thousands of members to your mailing list. It can even boost your web site traffic through word of mouth if you write a copy that is intriguing or buzz-worthy.

Effective Copywriting For Your Web Site

Copywriting is effective in online marketing because the words or phrases that you use to entice your targeted audience can be placed on any web site and can be viewed by potential online customers, anywhere, anytime and all the time, as long as they are placed on proper portals that will attract possible customers for a specific product or service.

Keep in mind that internet users are constantly looking for information and solutions for their problems, so you should learn how to communicate directly to your target audience and give them the information that they are looking for.

Know how to captivate them by knowing your visitors' needs and desires. Talk to your customers, and address their concerns. Remember that you are irrelevant when it comes to enticing people availing of your product or service, so make sure that you focus on them and not on you.

You could have the best product or service in the world, but if you cannot make your audience feel that their life would be better if they owned what you are selling, then, it is of no use. Pull the visitor into the copy, so you can present your product and make your offer.

Make sure that you write from the perspective of your target audience, and not on yours. You can only do this if you understand your target customer, so learn what their motivation is, and apply that to your copy. You can also create a sense of urgency in them, to make them feel the need to click on your link as soon as possible. Create an impression of scarcity through your words, and explain why they need to act now.

However you may choose to approach your target audience, remember that what you need to do is get their attention, so you can make your offer, and you can do this with a good and direct headline. You usually have pre-headlines that set-up your main headlines to attract the attention of the category of prospects that you want to rein in. Let them know what you have so they will know exactly, if you carry what they need. Tell them what your product is by giving them details. And if you think they don't need it, make them feel so with powerful copy.

Use paragraphs that are friendly by using short sentences and simple words. It is highly suggestible to itemize the benefits of the product, so you can give your visitors a better view of what they are getting. Have plenty of possibilities to make sure that you have at least one unbeatable and unique benefit that can convince a prospect to buy your product or service.

You can also include something extra as a bonus. Make sure that it has value, so people would be more enticed to buy your product or service just to get it.

Aside from the extras, you can also focus on your product or service for enticing your visitors by building-up your product, telling them that the price of the product or service is a good value. Tell them what makes your product unique, and what sets you apart from your competition. You can prove your claims by adding testimonials or sales statistics to your copy.

Making your words sell through your sales letters is guaranteed to increase your conversion rate.

Powerful Copywriting And Search Engines

Since there are over billions of individual pages on the Internet, getting your potential customer to find you in cyberspace is not easy; but with the help of search engines, they are provided a means of doing just that. Learn how to manage search engines to boost your web site's traffic, and increase the rate of conversion of your online business.

Effective and concise search engine copywriting can dramatically increase your web site's targeted traffic, and you can do this by optimizing its use. When using search engines, you need to make sure that you are using keyword phrases that will bring specific traffic to your web site.

Analyze your competition and check what type of keyword phrases are being used most often, to give yourself a better chance of increasing your web site hits. Make sure that your targeted keywords are found in your filenames, title, headline, and description tags, as well as your web site content.

Copywriting is a fundamental skill in online businesses. Because the Internet is primarily a visual medium, you need to come up with copy that makes your page stand out over the millions of similar pages online. Keep your copy short, concise, and meaningul. Most of all, make it hypnotic.

Remember that having the best product in the market is not enough since you also need to learn how to motivate your audience to buy it. Fifty percent of successful sales depends on powerful copywriting. Make yours count.

Originally published in the January 1, 2009 Entireweb Newsletter.

 

 

 

 

 

 

 

 

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